Monday, July 18, 2011

5 Ways Marketers Lose Credibility with the C-Suite


As featured on Forbes.com


Here is a hypothesis: Given the greater focus on ROI, marketing automation tools, and enhanced tracking of results, marketing is now more of a science than ever, therefore, marketers ability to defend and validate their value among peers should be easier than ever before. So why does the latest study by Fournaise state that CMO’s still lack credibility with CEO’s?



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