Thursday, May 21, 2009

Digital Enablement in the Insurance Industry - part I


On May 7th, we hosted a live webinar entitled the Digital Enablement of the Agent Channel. The webcast shared the results of our recent research on how companies in the insurance industry are utilizing Web 2.0 tools to support agents.

In this two part video summary, I shared six key areas where digital may have a business impact. Our research concluded that the industry is experimenting with new tools, in particular Social Media, but those efforts seems to lack an alignment to driving business impact. In this brief informative video, viewers will learn where to “place their Digital bets.”