The CMO Club New York Meeting

If you're interested (and in the area) I'll be speaking at an upcoming meeting in New York on April 24th.

I'll be presenting insights from our 2007 Sales Effectiveness survey that will be published in Sales & Marketing Managment magazine next month.

Here's a preview of the presentation;

• If we all believe the 80/20 rule...80% of our revenues come from 20% of products and customers...


• and it cost 7X to acquire a customer account rather than keep a customer...


• ...then why did an overwhelming majority of survey respondents answer that the keys to future growth were acquiring new customers and selling new products?

Attend the meeting and find out why. If you're interested in attending or joining the club talk to Pete Krainik.

The Role of the CMO

MarketBridge and the Chief Marketing Officer (CMO) Council have partnered for perhaps the most comprehensive look yet at the top rung of the marketing ladder. “Define & Align the CMO” encompasses interviews and surveys of CEOs, CMOs, other high-level marketers, search firm executives and board members—nearly 1,500 study participants in all.

The results of the research are in, and are highlighted in this front-page story in the April 16 issue of Adweek.

Given our marketing and sales engagements with a number of Fortune 500 companies, we are well aware of the difficulties faced by CMOs, and believe the importance of the top marketing executive as a driver of company revenue and growth cannot be overstated. The “Define & Align” research sheds new important light on the expectations, challenges, successes and failures of Corporate America in properly assimilating the CMO position into company hierarchy.

Please contact us if you would like to receive a copy of the report or if you would like to have one our team members present the findings.

In addition, stay tuned for information on an upcoming “Define & Align” Webcast, featuring top executives who will weigh in on the state of the CMO.