Monday, April 16, 2012

@Work State of Mind

For the last two years, I've been part of an effort to better understand how technology has blurred the lines between our personal and professional lives.  Today gyro released the results of extensive research project that shows the impact.  gyro collaborated with Forbes Insights, speaking to 543 marketers at Procter & Gamble, Hewlett-Packard and many other top companies.


We asked top executives how they receive information and how it is influencing their decisions. Most important, we asked them how they felt about it.
Almost all (98 percent) said that they send e-mails outside of the typical “9-to-5 work week.” Contrary to negative perceptions, this new reality has had a positive effect on their work and personal lives.  For the full report click here.