Thursday, May 17, 2012

The Best Plugin WordPress

Search Engine Optimization (SEO ) is most important for getting listed your sites in search engines like Google, Bing, Yahoo, Ask . If you use wordpress then you may be familiar to wordpress Plugins. Here is list of Top 5 WordPress Premium SEO Plugins
Features Of Smart SEO (Search Engine Optimization – WordPress plugin) The easiest way to optimize your wordpress website for search engines! Settings – Here you have: Autocheck current post Autocheck timing – in seconds Title separator (default – ) Seo title position – in admin post listing Show smartSeo score On plugin deactivate – remove all current settings on plugin deactivate. Reset to default. SEO rules and settings. Keyword in title tag Keyword in Title tag – close to beginning Title tag 10 – 60 characters, no special characters Keywords in description Less than 200 chars.Google no longer relies upon this tag, but frequently uses it. Keywords in keywords Less than 10 words. Every word in this tag MUST appear somewhere in the body. If not, it will be penalized for irrelevance. NO single word should appear more than twice in the Meta tag as it is considered spam. Google purportedly no longer values this tag, but others do. Keyword in alt text Should describe graphic – Do NOT fill with spam Keyword density Individual keyword density 6% – (each keyword/total words) Keywords in H1, H2, H3 Keywords in font style – In strong, bold, italic, strong. DEMO / DOWNLOAD WordCompress WordCompress is a premium plugin designed for SEO and improving user experience and website performance. WordCompress is a compression and cache total that takes the existing code layout of a WordPress blog which includes CSS files, JavaScript files and HTML code. WordCompress will then minify all the code by deleting comments, whitespaces and compress the entire code into a single executable line. External and internal CSS and JavaScript files are also compressed. WordCompress has a cache system which means that before the user loads any of your blog pages; tags, author pages, posts, categories and the homepage – there will be a compressed updated version ready; WordCompress automatically updates in the background whilst your making new content and changes. WordCompress improves your rankings for PageSpeed as our software is automatically built to comply with the latest PageSpeed factors. SEO UI and UX Benefits Download time reduces about 45% File size reduces more than 80% Extra spaces, lines, and comments will be deleted. DEMO /DOWNLOAD NOW xCommenter is a powerful SEO WordPress plugin that will post unique (spun) content to your posts and pages and pings all the major RPC + search engines after the comments are posted. This will add unique content to your pages, entice user interactivity, and improve your SEO efforts by making your posts and page content fresh and updated when crawled by Google, Yahoo, Bing etc. - What xCommenter does: xCommenter will automatically create comments on your blog posts and WordPress pages. It does this by analyzing the post title, content and tags to determine find relevant Yahoo Answers comments and questions. Optionally xCommenter will then run the content through a powerful content spinner API to make the content more original and unique to improve quality. xCommenter then can approve it’s own comments if you wish, and once a new comment has been made xCommenter will then optionally PING the updated page URL to all the RPC Ping services listed within your WordPress Admin panel, getting the updated page crawled and indexed quickly and more frequently. All of this is done on auto pilot. DEMO /DOWNLOAD SEO Auto Title Suggestions Features Full automated Keyword research Compare Keywords Shows how many websites compete for a keyword Easy and Fast installation All languages supported This plugin gives you full keyword research power right at your fingertips while writing your post titles. It changes the way you write your titles: Enter a keyword related to the posts topic. Click on “Show Suggestions” You will now see a list of related keywords plus the amount of competing websites for each keyword. You choose a keyword with low competition and use this in your post title. DEMO/DOWNLOAD Key Features: Easy to adapt in your wordpress site All colors can be set in plain css OOP based SEO (search engine optimization) optimized. The biggest advantage over other full javascript or flash solutions is that the tiltles and descriptions from the video’s are placed into the source of the page so it can be retrieved by the search engines All scripts are well documented and uses shortcodes Checks if youtube video can be embedded Works in all major browsers DEMO/DOWNLOAD

Tuesday, May 15, 2012

About Google Penguin and Pointless


Google is at it again! With the Google Penguin update, some websites have seen a big drop in traffic. If your site was considered spammy, Google may have knocked you down a few (or many) pegs on the search engine results pages.

No matter what happened with this SEO update it’s important for you to realize something. Google will probably never stop tweaking and adjusting their algorithms. Your job with SEO is never ever going to be done (NEVER! Cue: evil laugh…)

Continually tweaking the algorithms is Google’s concerted effort to operate with continuous improvement principles. It’s how they hope they’ll hang onto the lion’s share of the internet search market by staying ahead of evil SEO super villains who find ways to fake their way to the top.

What does this mean to you, the company who isn’t trying to game the system and who just wants to do the right thing so that you can attract customers to your site and provide them with an honest-to-goodness product or service? It means you’ll want to continually watch your back, for one thing!

Should you just forget SEO and leave things to chance since Google seems like it is constantly trying to stop people from succeeding at it? No. The right strategy for SEO is more important than ever. The right strategy should encompass doing your very best to please your customers and to make quality a top priority.

• Don’t get as hung up on keyword density.

• Don’t be as concerned about link juice and linking strategies.

• Do get really in tune with what your customers want.

• Do put quality at the top of the priority list and keep it there.

Sure, keywords, tags, and other SEO elements are still important. But search engines look at obvious attempts to game the system. They also look at your conversion rate to see if you’re doing a good job of servicing the traffic they send you. When the search engines measure your site, they want to know if you’re doing things in a way that is bringing you converting traffic. If they send you 10000 visitors today and 0 of them convert, search engines will re-assess whether or not you deserve that traffic.

By the same token, if you’re on the bottom of page 1 and are getting more positive results than your competitors in spots 1 and 2, search engines will take notice and you’ll inch your way up those ranks.

SEO isn’t Pointless!

If you’ve lost rankings, you might be thinking that SEO is pointless. But it’s not. It’s important to do things so that your customers can find you. The right SEO strategies also include smart on-page optimization strategies that logically walk the visitor through the site. The best SEO results happen when you know your customers, know your industry, understand how search engines work, avoid duplicate content, avoid common SEO mistakes, et cetera.

SEO isn’t the be-all and end-all. Make sure you employ diverse online marketing strategies. Content marketing, social media, pay per click, email marketing, and other marketing methods can all help you too. Develop multiple streams of traffic and a solid customer relationship management strategy so that you don’t have to continually chase after new traffic as your only source of income. Your existing customers can keep buying and can be a great source of word-of-mouth referrals as well!

Sunday, May 13, 2012

Apple’s Biggest Innovation: The Swipe?


Years from now, will we look back and realize that Apple’s biggest innovation was not a device, but rather a physical gesture? 

The right-to-left swiping motion used with Apple devices to sort through photos or to navigate certain apps is quickly altering how we seek and absorb information.
David Payne, chief digital officer of Gannett & Co. Inc., parent company of USA Today, delivered this point eloquently at the Mid-Atlantic Marketing Summitearlier this month. In his opening speech, he pointed out that the digital world changed when Apple introduced “touch” with the iPod, and then more broadly with the iPhone.  

Touch screens had been around for years, but Apple brought them into our daily lives, in particular with the iPhone. As a result, the way we engage and interact with devices has changed, as evidenced by the dramatic decline in sales of the BlackBerry. And now with the explosive growth of the iPad, it’s about to change again. This time, though, it will be even more dramatic. 

Payne referred to the “swipe” as the game-changer, or as he called to it, “petting the cat.” This new right-to-left world has caused Gannett to rethink the traditional “top-to-bottom” experience of its websites, in particular how it organizes content. As evidence, Gannett has incorporated this new “petting the cat” thinking into its new USA Today app (it’s worth downloading). 

Last week, Fast Company ran a story on a new technology MIT developed that enables users to drag files across devices with a swipe. Coincidentally, it’s called Swyp. Nathan Linder, a PhD student in the fluid interfaces group at the MIT Media Lab, said, “Our framework allows any number of touch-sensing and collocated devices to establish file-exchange and communications with no pairing other than a physical gesture.”

Apple’s impact on design has enjoyed much acclaim and is noticeable in almost any new technology designed. But what may be overlooked is the impact Apple has had on the user experience and how users interact with technologies. And that impact goes far beyond just Apple devices. 

For example, one attendee mentioned that his 3-year-old went up to the television and tried to “swipe” it to change the channel. A colleague mentioned that she is  constantly cleaning her computer screen because her kids try to open photos on her desktop by touching them. Apple has, and continues to have, the ability to change consumer behaviors, requiring the rest of the world to catch up.

Marketers must now realize that we are a step behind. We recognize the importance of adapting digital assets to fit the device, but we haven’t thought through the ramifications of “petting the cat” behavior. The swipe is here to stay. It’s now time to reset our navigation point from North to South to East to West.