B2B Marketers Take Their Seat at the Table

This post appears on Forbes CMO Network today.  I'll be writing a monthly post for the site.   

In 2004, I was part of research project with a professor at the Kellogg School of Management and the CMO Council that sought to understand what CMO’s believed to be critical for their success.  The most common response was a seat at the table with other senior executives. 

Four years ago, I was part of another research effort focused on the CMO’s top priorities, and number one on the list was to be viewed by their peers as strategic thinkers.   Finally, I believe the day has come for that to happen.  To continue reading click here