SEO Tools For 2012

  

Everybody needs SEO tools For search engine marketers working on any level, 10 page site or a 10 million page site tools are essential. They save us time, they help us diagnose issues, and they give us a peek into what our competitors are doing. They can even give us a peek into what the search engines are doing (more on that in a future article).

2012 SEO Tools, Software And Script SEO
This article will outline a selection of tools I feel are most useful for enterprise-level SEOs working on large, complex websites. These are the tools we use every day, and the tools we recommend to our clients. This is not an exhaustive list; I’ve tried to include a selection of the most useful tools for enterprise-level search work, but there are many more.

Today we’ll focus on SEO tools for the browser. In follow-up articles we’ll cover web-based tools and client-side applications, respectively.

Sidenote: SMX Advanced is in less than a month, and it is certainly one of the premiere search conferences of the year. In addition to attending lots of informative sessions, I’ll be speaking on the panel, Build it Better: Site Architecture for the Advanced SEO with Vanessa Fox, Maile Ohye, Lori Ulloa and Brian Ussery. Some of these tools and techniques will be covered in the session, so I hope to see you there!

Chromium SEO tools

Our main browser of choice for SEO is Firefox, because of the wealth of plugin options available. However, Google’s Chrome is an excellent and very fast browser and the only reason I don’t use it more is the lack of plugins available that are already on Firefox. This will change, however, and I’m already using a couple of excellent tools on Chromium, the open source version, which has some nice extensions available. Of special interest are META SEO Inspector, which features a small overlay with a few different data points, and SEO SERP, which shows where domains rank based on a keyword.

This is a rough outline of my verbal remarks while giving a presentation at the Software Industry Conference.  Regular readers of my blog will notice it has a lot of overlap with previous posts on the topic, but I thought posting it would save presentation watchers from having to take copious notes on URLs and expand the reach of the presentation to people who couldn’t attend this year.
 

Brief Biography

My name is Patrick McKenzie.  For the last six years I was working in Japan, primarily as a software engineer.  In the interim, I started a small software company in my spare time, at about five hours a week, which recently allowed me to quit my day job.  Roughly half my sales and three quarters of my profits come as a result of organic SEO, and the majority of the remainder come from AdWords.  If you need to know about AdWords, talk to Dave Collins, who is also attending. This presentation is about fairly advanced tactics — if you need beginner-friendly SEO advice, I recommend reading SEOMoz’s blog or taking a look at SEOBook.

Bingo Card Creator makes bingo cards for elementary schoolteachers.  This lets them, for example, teach a unit on chemistry and then, as a fun review game, call out the names of compounds like “ozone” and have students search out the chemical symbols on their bingo cards.  Students enjoy the game because it is more fun than drilling.  Teachers enjoy the game because it scales to any number of students and slides easily into the schedule.  However, making the cards by hand is a bit of a pain, so they go searching on the Internet for cards which already exist and find my website.  I try to sell them a program which automates card creation.

SEO can be a powerful tool for finding more prospects for your business and increasing sales.
SEO In A Nutshell

People treat SEO like it is black magic, but at the core it is very simple: Content + Links = You Win.

Content: Fundamentally, users searching are looking for keywords, and Google wants to send searchers to content which is responsive to the intent of the searcher.  Overwhelmingly, this means to content directly responsive to the keywords.  This is particularly true on the long tail, meaning queries which are not near the top of the query frequency distribution.  Many more people search for “credit cards” than for “How do I make a blueberry pie?”

For the most popular queries, the page that ranks will likely not be laser-targeted on “credit cards”.  However, for the long tail, a page that is laser-targeted will tend to win if it exists.  The reason is that Google thinks that your wording carries subtle clues of your intent, so it should generally be respected.  Someone looking for “How to make a blueberry pie?” isn’t necessarily as sophisticated a cook as someone who searches for “blueberry pie recipe” — they might not even be looking with the intention of making a blueberry pie, but rather out of curiosity as to how it is made, and so a recipe does not directly answer their intent.

Links: With billions of pages on the Internet, there needs to be a way to sift the wheat from the chaff and determine who wins out of multiple close pages.  The strongest signal for this is how trusted a site and how trusted a page is, and this is overwhelmingly measured by links.  A link from a trusted page to another page says “I trust this other page”, and the aggregate graph shows you which pages are most trusted on the Internet.  Note that trust is used as a proxy for quality because it is almost impossible to measure quality directly.

It is important to mention that links to one bit of content on your site help all other content — perhaps not as much as the linked content, but still substantially.  Wikipedia’s article on dolphins doesn’t necessarily have thousands of links pointing to it, but over their millions of articles like the History of the Ottoman empire, they have accumulated trust sufficient that a new page on wiki is assumed to be much better than a new page on a hobbyist’s blog.  Note that because Wiki ranks for nearly everything they tend to accumulate new citations when people are looking for someone to cite.  This causes a virtuous cycle (for Wiki, anyway): winners win.  You’ll see this over and over in SEO.

Despite this equation looking additive, SEO very rarely shows linear benefits.  Benefits compound multiplicatively or exponentially.  Sadly, many companies try to develop their SEO in a linear fashion: writing all content by hand, searching out links one at a time, etc.  We’ll present a few techniques to do it more SEO Tools Video efficiently.

The Biggest Single Problem

The biggest single problem with software company’s SEO is that they treat their website like a second class citizen.  The product gets total focus from a team of talented engineers for a year, and then the website is whipped up at 2 AM in the morning on release day and never touched again.  You have to treat your website like it was a shipping software product of your company.

It needs:

•     testing
•     design
•     strategic thought into feature set
•     continuous improvement
•     for loops

“For loops?”  Yes, for loops.  You’d never do calculations by counting on your fingers when you have a computer available to do them for you.  Hand-writing all content in Notepad is essentially the same.  Content should be separated from presentation — via templates & etc — so that you can reuse both the content and presentational elements.  Code reuse: not just for software.
Scalable Content Generation

Does anyone have a thought about how large a website’s optimal size should be?  10 pages?  A hundred pages?  No, in the current environment, the best size for a website is “as large as it possibly can be”, because of how this helps you exploit the long tail.  As long as you have a well-designed site architecture and sufficient trust, every marginal topic you cover on your website generates marginal traffic.  And if you can outsource or automate this such that the marginal cost of creating a piece of content is less than the marginal revenue received from it, it makes sense to blow your website up.

This is especially powerful if you can make creation of content purely a “Pay money and it happens” endeavor, which lets you treat SEO like a channel like PPC: pour in money, watch sales, laugh all the way to the bank.  The difference is that you get to keep your SEO gains forever rather than having to rebuy them on every click like PPC.  This is extraordinarily powerful if you do it right.  Here’s how:
Use a CMS

The first thing you need to enable scalable content generation is a CMS.  People need to be able to create additional content for the website without hand-editing it.  WordPress is an excellent first choice, but you can get very, very creative with custom CMSes for content types which are specific to your business if you have web development expertise.

Note that “content” isn’t necessarily just blog posts.  It is anything your customers perceive value out of, anything which solves problems for them.  That could be digitizing your documentation, or answering common questions in your niche (“How do I…” is a very common query pattern), or taking large complex data sets and explaining their elements individually in a comprehensible fashion.  Also note that it isn’t strictly text: you can do images and even video in a scalable fashion these days.

For example, using Flickr Creative Commons search, you can tap millions of talented photographers for free to get photos, so illustrating thousands of pages is as simple as searching, copying, and crediting the photographer.  You can use GraphicsMagick or ImageMagick to create or annotate images algorithmically.  You can use graphing libraries to create beautiful graphs from boring CSV files — more on that later.

The reasons why you’d use a CMS are they make content easy to create and edit, so you’ll do more of it.  Additionally, by eliminating the dependency on the webmaster, you can have non-technical employees or freelancers create content for you.  This is key to achieving scale.  You can also automate on-page SEO optimization — proper title tags, interlinking, etc — so that content creators don’t have to worry about this themselves.
Outsource Writing

You are expensive.  English majors are cheap.  Especially in the current down economy, stay at home moms, young graduates, the recently unemployed, and many other very talented folks are willing to write for cheap, particularly from home.  This lets you push the marginal cost of creating a new page to $10 ~ $15 or lower.  As long as you can monetize that page at a multiple of that, you’ll do very well for yourself.  Demand Media is absolutely killing it with this model.

Finding and managing writers is difficult.  If you use freelancers and find good ones, hold onto them for dear life, since training and management are your main costs.  Standardize instructions to freelancers and find folks who you can rely on to exercise independent thinking.

You can also get content created as a service, using TextBroker.  Think of the content on your website as a pyramid: you have a few pages handwritten by domain experts with quality off the chart, and then a base of the pyramid which is acceptable but perhaps not awe-inspiring.  At the 4 star quality level, you can get content in virtually infinite quantity at 2.2 cents per word.  You can either have someone copy/paste this into your website or do a bit of work with their API and automate the whole process.

You can use software to increase the quality of outsourced content.  For example, putting a picture on it automatically makes it better.  You can automate that process so your editors can quickly do it for all pages.  You can remix common page elements — calls to action, etc — which are polished to a mirror shine with the outsourced content.  You can also mix content from multiple sources to multiply its effectiveness: if you have 3 user segments and 3 features they really value, that might be 9 pages.  (If you use 2 features per page, that is 18.  As you can see, the math is gets very compelling very quickly.)
Milk It

Now that you’re set up to do content at scale, you can focus on doing it well.  The best content is:

Modular: You can use it in multiple places on the website.  You paid good money for it.  If you can use it in two places, the cost just declined by half.

Evergreen: The best possible value for an expiration date is “never”.  Chasing the news means your content gets stale and stops providing value for the business.  Answering the common, recurring, eternal problems and aspirations of your market segment means content written this year will never go out of style.  That lets you treat content as durable capital.  Also, because it tends to pick up links over time, it will get increasing traffic over time.

The first piece of content I made for my website took me two hours to write.  It made $100 the first month.  Not bad, but why only get paid once?  It has gone on to make me thousands over the years, and it will never go out of style.

Competitively Defensible: One of the tough things about blog posts is that any idiot can get a blog up as easily as you can.  Ideally, you want to focus on content which other people can’t conveniently duplicate.  OKCupid’s blog posts about dating data are a superb example of this: they use data that only they have, and they’ve made themselves synonymous with the category.  No wonder they’re in the top 3 for “online dating”.  Proprietary data, technical processes which are hard to duplicate, and other similar barriers establish a moat around your SEO advantage.

Process-oriented: If something works, you want to be able to exploit it in a repeatable fashion.  Novelty is an excellent motivational factor and you can’t lose it, but novelty that can be repeated is a wonderful thing to have.  You also want to have a defined step where you see what worked and what didn’t, so that you can improve your efforts as you go on.

Tracking:

Track what works!  Do more of that!  Install Google Analytics or similar to see what keywords people are reaching for on your site.  Keywords (or AdWords data) are great sources of future improvements.  Track conversions based on landing page, and create more content based on the content which is really winning.  If content should be winning but isn’t, figure out why for later iterations — maybe it needs more external or internal promotion, a different slant, a different target market, etc.
Case Study

Getting into the heads of my teachers for a moment — a key step — most teachers have a lesson planned out and need an activity to slot into it.  For example, they know they have a lesson about the American Revolution coming up.  Some of them, who already like bingo, are going to look for American Revolution bingo cards.  If my site ranked for that, that would be an opportunity to tell them that they could use software to create not just American Revolution activities but bingo for any lesson if they just bought my software.

So I made a CMS which, given a list of words and some explanatory text, would create a downloadable set of 8 bingo cards (great for parents, less great for teachers) on that topic, make a page to pitch that download in, and put an ad for Bingo Card Creator on the page.  Note how I’m using this content to upsell the user into more of a relationship with me: signing up for a trial, giving me their email address, maybe eventually buying the software.

I have a teacher in New Mexico who produces the words and descriptions for me.  The pages end up looking like this for the American Revolution.  She produces 30 activities a month for $100, and I approve them and they go live instantly.  This has been going on for a few years.  In the last year, I’ve started doing end-to-end conversion tracking, so I can attribute sales directly to the initial activity people started with.

This really works.  Some of the activities, like Summer bingo cards or Baby Shower Bingo cards, have resulted in thousands of dollars in sales in the last year.  $3.50 in investment, thousands in returns

This graph shows the 132 of the 900 activities which generated a sale in the last year.  You can see that there is a long tail which each generated one sale — in fact, a hundred of them.  Sure, you might not think that Famous Volcano bingo cards would be that popular, but I’ll pay $3.50 to get a $30 sale as often as the opportunity is offered.  These will also continue producing value in the next years, as they already have over the last several years: note that roughly half of these which produced a sale in the last 12 months were written in 2007 or 2008.

This took only a week or two to code up, and now 5 minutes a month sending my check and a thank-you note to the freelancer.  I’ve paid her about $3,000 over the last few years to write content.  In the last year alone, it has generated well over $20,000 in sales.  If you do things this efficiently, SEO becomes a channel like PPC — put in a quarter, get out a dollar, redeploy the profits to increase growth.

Any software company can create content like this, with a bit of strategic thinking, some engineering deployed, and outsourced content creation.  Try it — you can do an experiment for just a few hundred dollars.  If it works, invest more.  (Aaron Wall says that one of the big problems is that people do not exploit things that work.  If you’ve got it, flaunt it — until it stops working.)
Linkbait

Linkbait is creating content intended to solicit links to your website.  This can be by exploiting the psychology of users — they show things to friends because they agree with them strongly, or they hate them.  They create links because it creates value for them, not value for you — it increases their social status, it flatters their view of the world, it solves their problems.

All people are not equal on the Internet: twenty-something technologists in San Fransisco create hundreds of times more links per year than retired teachers in Florida.  All else being equal, it makes sense to create more of your linkbait targeted at heavy linking groups.  They’ve been labeled the Linkerati by SEOMoz, and I recommend the entire series of posts on them highly.

Software developers have some unique, effective ways to create linkbait.  For example:
Open Source Software

OSS developers and users are generally in very link-rich demographics.  OSS which solves problems for businesses tends to pick up links from, e.g., consultants deploying it — they will cite your website to justify their billing rate.  That is a huge win for you.  There are also numerous blogs which cover practically everything which happens in OSS.

OSS is fairly difficult to duplicate as linkbait, because software development is hard.  (Don’t worry about people copying it — you’ll be the canonical source, and the canonical source for OSS tends to win the citation link.  Make sure that is on your site rather than on Github, etc.)

OSS in new fields in software — for example, Rails development the last few years — has landgrab economics.  The first semi-decent OSS in a particular category tends to win a lot of the links and mindshare.  So get cracking!  And keep your eyes open for new opportunities, particularly for bits of infrastructural code which you were going to write for your business needs anyhow.
Case Study: A/Bingo

I’m extraordinarily interested in A/B testing, and wanted to do more of it on my site.  At the time, there was no good A/B testing option for Rails developers.  So I wrote one.  It went on to become one of the major options for A/B testing in Rails, and was covered on the official Rails blog, Ajaxian, and many other fairly authoritative places on the Internet.  It is probably the most effective source of links per unit effort I’ve ever had.

Some tactical notes:

1. Put it on your website.  You did the work, get the credit for it.
2. Invest in a logo — you can get them done very cheaply at 99designs.  Pretty things are trusted more.
3. Spend time “selling” the OSS software.  Documentation, presentation of benefits, etc.
4. OSS doesn’t have to be a huge project like Apache.  You can do projects in 1 day or 1 week which people will happily use.  (Remember, pick things which solve problems.)

In addition to these, there are several more extensions available specifically for SEO.

Update: Ann Smarty (the queen of SEO tools) over on SearchEngineJournal pointed out SEO Site Tools, and it looks excellent. Check it out!

Firefox SEO tools

Chrome is fantastic and will keep getting better, but for now it’s all about Firefox for SEO tool plugins. The best plugins on Firefox for large site SEO include the following:

•     SEO Book toolbar
•     SEOmoz toolbar
•     SEO for Firefox
•     Web Developer toolbar
•     SEO Quake
•     Firebug with yslow and page speed
•     WAVE

SEO Book’s toolbar is a handy one-stop reference point for looking at overall strength of a website, with easy access to key metrics such as inbound links (which it breaks up by type including .mil, .gov, and .edu), cache dates, indexed pages, key directory listings and other basic stuff. To be honest, its metrics aren’t the greatest, but it offers one of the quickest snapshots of a site’s authority and power to rank. Its real strength, however, lies in the data pulled in through other tools. With just a click, you can view the organic and paid search traffic data SEMrush and Compete have on hand, and pull in unique referring domain information from Majestic.

Its other strong point is the ability to compare SEO metrics of up to 5 sites at once. This is a very handy way to gauge the strength of competitors in SERPs, to locate high-value link opportunities, and to benchmark sites before undergoing extensive SEO work. SEO for Firefox is another excellent tool by Aaron Wall that, among other things, allows you to display various SEO metrics on-demand (or automatically, if you’re not as nice a person to APIs and search engines) directly in the SERPs. Even cooler, SEO for Firefox has an export to CSV option available. This is extremely handy when you’re doing specific site: searches and need to export the search results into a file for further analysis. Set the search results to 100 and export. Important note: you’ll need to use the older version of Google’s homepage for this to work, as Google’s new look isn’t compatible with the plugin. Other plugins of note for Firefox include the WAVE toolbar, which shows the semantic structure of pages in a very simple way. While the Web Developer toolbar also has a way to check header structure, I sometimes prefer WAVE because it’s very easy to toggle views and it works quickly. It also shows a very clear view of h(x) tags on a page. These show a “before and after” using the WAVE toolbar to quickly check a page’s semantic structure: The Web Developer toolbar has been written about many times in the past so I won’t bother to cover it here, but rest assured it can do pretty much anything and everything you need for development debugging (and that’s often part of SEO work). Another such tool is Firebug, which is absolutely essential but beyond the scope of this article. Just get it, and start using it, especially the Yslow (Yahoo!) and Page Speed (Google) add-ons. They do give different information, and personally I’ve been preferring Google’s Page Speed of late as it seems to be more accurate. It also happens to be based on the developer kit present in Apple’s Safari browser.
 

SEO Tips 2012 For Google

These 50 SEO Tips 2012 cover everything 2012 from the basics to some of the same SEO techniques we use daily to dominate competitive verticals. We hope you enjoy the list and feel free to add a few of your own in the comments section or pass them along to others so they can enjoy them as well.
BEST SEO Tips For 2012 | Search Engine Optimization 2012 | Tips SEO | The Best Secret SEO
1. Canonical Issues - check canonical issues to make sure there is a preferred default page or domain preference (http:// or www).
2. No reason to have 3 variations of a home page .html, .php and default.htm, depending on your programming platform, server settings (Unix or Windows) as well as if you are using static pages or a content management system you will need to consolidate your website to either http:// or http://www to avoid splitting your site into less potent slivers.
3. Indexation and Crawl Frequency – See how many pages are crawled in a site to determine crawl frequency.
4. If you have a home page that is crawled regularly and your internal pages are ignored, then this is often a result of lack of internal or external links.
5. You can implement sitemaps on a folder by folder basis, then link from the footer in a site template to a maser sitemap page (where all the mini sitemaps are linked to) to increase indexation. This way the link from the footer consolidates the ranking factor to one page and THAT page feeds the various site maps equivocally (through a tiered drip-down site architecture effect).
6. Orphaned Pages and Dead Ends – check for orphaned pages to determine if pages are linked sufficiently to ensure crawling.
7. If you have a page or sub folder in a website that is only linked to from a few pages, then you cannot possibly expect that page to rank well in search engines. If you yourself will not “endorse” a page by linking to it properly (contextually from keywords in the body copy) or from the primary or secondary navigation, then you cannot possibly expect search engines to pay that page with any more credence than yourself.
8. Also be weary of PDF files (which can rank on their own and sponge link flow from your website). Make sure PDF files have absolute links (use the complete URL) back to your site, so they do not pool ranking factor and trap it where the rest of your site cannot benefit.
9. Dynamic URL’s – If pages are dynamically created, try to remove or rewrite as many parameters in the URL as possible or use URL / Mod rewrite.
10. Any time you have session data or query string parameters in a URL, you are decreasing the possibility of indexation. Particularly if there are conventions such as ?PID=23D-55.aspx trailing along, when a SEO friendly naming convention could have taken its place with a bit of programming. You can rewrite entire segments, sub folders, categories, etc. without losing functionality or compromising SEO value.
11. Naming Conventions – Use proper naming conventions (subject or keyword first, then plural variation, modifier, then tag line).
12. Here is a more useful post about how to use meta titles, descriptions and naming conventions, but the gist is simple. Create a hierarchy based on a relevant platform of topically reinforcing semantics using keyword clusters and related synonyms to toggle relevance from what search engines deem as the co-occurrence matrix.
13. Manage Outbound Links - Try to cap outbound links per page to fewer than 50 links for larger pages (10 for top level pages that need more ranking factor).
14. The more links that leave a page, the less ranking factor the elements on that page have as equity. The only instance when this is not a concern is if the page itself is augmented from other strong internal pages or have strong inbound links from other sites to offset the hemorrhaging effects of excessive links leaving a page.
15. Footer / Site wide Links - Use footer links sparingly by tactfully to tie site segments together.
16. Footer links still work (using 5-10 keyword-rich text links at the bottom of a page), but that can also diffuse the intent of pages that do not have enough content to distinguish themselves from other pages. If a page in a site does not have more than 300 unique words on that page, it can lose relevance as the navigation and other code structures collapse and all interject their shingles to offset or diffuse the pages unique purpose and optimal continuity. For example if you have a page that is only a paragraph or two and you expect that page to rank for specific keywords, your navigation alone may trump the relevance for that page. Check your cached pages in text view to see how search engines view your code and your content without style sheets or java script .
17. Footer links can help bring balance to pages with less content, but use them on pages with enough content to weather their contribution. Broken Links – Check for broken links which could be hemorrhaging link flow and weakening a site from within. Broken links irritate search engine spiders, and when they cannot connect the dots, your sites rankings suffer. If you are using WordPress our plugin SEO Ultimate features a 404 monitor that sweeps the site for broken links which you can find and eliminate.
18. Alt Attributes in Images – Use alt attributes on images to preserve content integrity while providing internal links for ranking factor.
19. Using the alt attribute in images allows you to reinforce topical relevance with the on page text based content to improve a pages relevance score.
20. Anchor Text Optimization – Use pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site.
21. Employing anchor text optimization means using relevant keywords to link to relevant pages within a site. Do this enough and before you know it you are virtual theming (which means creating a secondary navigation contextually through keyword co-occurrence).
22. This alone can distinguish your site from competitors as each granular layer consolidates ranking factor for a website. This alone is one reason why Wikipedia dominates search results, due to virtual theming.
23. Flattening Site Architecture – Keep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling.
24. Avoid using sub folders excessively within a website domain.com/categories/products/color/page.html vs. flattening the url and site by using more descriptive naming conventions for a page domain.com/electronics-black-sports-watch.html
25. The closer the more competitive keyword landing pages are to the root folder, the easier it will be for them to gain additional ranking factor, page rank and page strength to express the content on that page.
26. Content Volume - Ensure you have enough content to topple a competitive keyword.
27. Trying to rank for a keyword with 5 million competing pages with a handful of content is an exercise in futility. You will need topical relevance which means articles, posts or pages all internally linked and consolidated to create the proper on page signals for that keyword.
28. For every keywords there is a relevance threshold and tipping point, you will need to offset competitors by having more on page affluence as well as off page peer review (links from other authorities). However, in either case, content is a requirement.
29. Contextual Links – Link contextually within related document to select preferred landing pages through virtual theming.
30. The premise is simple, if you are on a page about engines, and have a keyword pistons appear, then link the keyword pistons to the piston page. Do this for every keyword (only once per page if it appears more than that) and you have just added a virtual theme to your keywords. This means that each page can now work together collectively to support the parent theme (which is the main/root keyword itself).
31. Meta Tags - For larger sites, exclude meta descriptions but for smaller sites, use the meta data as an extra title or place for alternative keywords.
32. Always use a succinct and relevant title, but if you have multiple pages on a topic, then let search engines decide which keywords are more prominent and relevant by excluding the meta description / snippet from the page.
33. Also make sure that if you are using a content management system that your pages do not all share a common, generic meta title or description as a default. This is the fastest way to shoot down rankings in a site (lack of character).
34. Deep Links – Get at least 5-10 inbound links to each page via deep links from other sites in order to create buoyancy.
35. A page without links either from the site itself, or other sites is a page that has little value to readers or search engines. Popularity matters and for the millions of site owners who may or may not be aware of this simple fact, you MUST have deep links to a page if you want that page to exceed standard normalization.
36. A website replete with deep links (links to other pages other than the homepage) will start to have those individual pages rank and appear for multiple keywords. Not only does this create a more robust user experience, but the dependency for your rankings is not tied to an off topic or generic page like the homepage.
37. The take away here is, get at least 5-10 inbound links to each page minimum (if that page is expected to gain traction) otherwise, link to another page that is the preferred landing page and get deep links to it.
38. Keyword Stemming - Link to a page with multiple anchors (to create keyword stemming) and with “exact match” keywords to elevate just that term.
39. You can control how each page in your website ranks by being mindful about internal and external lining habits. This post called SEO Rankings and How to Create Them provides a masterful breakdown of this process.
40. RSS Feed Syndication - Set up multiple RSS feeds within a site to syndicate your content to attract natural backlinks from other sites.
41. A proper RSS campaign alone can build sufficient links for your website. Combined with a content development strategy and time-released topical content, this alone can drive traffic and increase domain authority to produce rankings and relevance in even the most competitive vertical markets. This post SEO, RSS and the Power of Syndication provides SEO techniques and tactics for RSS feeds and RSS aggregation.
42. Trust Rank – Linking from aged pages can pass along trust to new landing pages or sub folders or sub domains. Don’t look past your own site for ranking factor.
43. Passing along trust rank can save you months of waiting for search results to mature from fresh content. Here is a post that shows you how to identify and link from older more relevant pages to new pages to augment rankings and more importantly, trust. This method is designed to augment on page SEO and consolidate ranking factor from all pages to the new preferred landing page.
44. Sitemaps – Use sitemaps to not only tie the site together, but also as a way to nourish pages like an irrigation system through linking to them.
45. Here are a few other useful SEO tips you can use in addition to using sitemaps to improve rankings.
46. Sub Domains – Despite abuse in the past, sub domains still work.
47. If your website is sagging under its own weight, then segment a new section of the site with a subdomain to emphasize topical content or to topple a competitive keyword vertical.
48. Search engines pay particular attention to keywords in the URL and while you cannot always make the best of a bad situation, sometimes you can create islands of relevance using a keyword rich subdomain to augment your existing website to create a new beacon of relevance.
49. Here is a post on which is better for SEO, subdomains or subfolders. The choice ultimately is up to you, or even using a combination of both is entirely relevant. Site architecture must work in tandem with content, links and conversion. All are mere pieces of the puzzle until consolidated.
 50. Consider this our late stocking stuffer to you all and we wish you a happy and prosperous new year from SEO Design Solutions. If you haven’t already, feel free to subscribe to the RSS feed for daily SEO tips and tactics to distinguish your website in search engines.  All the best to you all in 2012.

SEO BlackHat And How To Cheat SEO

Black Hat SEO is an on going "cheat" article on how to manipulate SEO results search engine optimization.  We add to this article quite often so bookmark this page. we do not recommend to use this way, use it at your own risk.
Remove info from a Search Engine – Short term
You can’t remove anything.  Don’t listen to what any other so-called “SEO Expert” says.  All you can do is push the information down further.

Here is a cheat way of manipulating the results of most search engines:

Low budget approach--

1. Download a program [Bing for it] called Tukanas Hits Generator.  Next, you need the password: "AAAAAAAAA".  Make sure you get the real software, there's some bogus ones out there.

2. Set the program up (URL list tab) to contain the same URL as the one that does NOT contain your unwanted information.  For example, google your name + something.  Like:"my name" +goodstuff.  If the results are the ones you are wanting (without your priv info), copy-and-paste the URL on your browser (the Google/Bing/Yahoo URL) and paste it into the URL list of Tukanas.

3. Go to HideMyAss and look for their IP:Port proxy address list.   Copy and paste into Tukanas's Proxies tab.  You can edit the proxy file directly on your harddrive which may be faster, just keep the same format but delete the existing addresses there-- they'll be dead by now.

4. Set the program (Statistics tab) to the following:

Hits Per URL: 10000
Number of threads: 25
Socket timeout (send): 10
Socket timeout (receive): 10
Hits per hour: 500

Black Hat SEO | SEO Cheat | Cheat Result Engine | SEO BlackHat | SEO Cookies | Google Seo Cheat

Make sure all check boxes are checked.  Hit the "START" button and walk away.  This is a very similar cheat that those "removal" websites use.

You'll need to do this for many weeks, run it as often as you can.  Don't use a computer you often use, if you can help it.

The Effect:

You manipulate the search engine into believing people want your name associated with a keyword.  So eventually you can type in your name (in quotes) and those associated keyword elements will appear first.  You cannot remove the original, bad information.  Don’t even try, you’re wasting your time.

Warnings: 

• Tukanas is a non-supported piece of junk software so don’t put too much faith into it.
• Using your own IP instead of a Proxy list will cause Google to BAN your Ip/Mac from using Google.  Not good. Obfuscate your PC as much as you can.
• It’ll take weeks of running this app over and over and over and…

 Remove info from a Search Engine—Long term

If you’ve researched how to remove info from a search engine then you already know the common ways of doing it.  Allow us to iterate:

1.     Ask webmaster to remove info.  Most won’t, especially hate machines—they love the drama.
2.     Go to the search engine’s “customer service” or “webmaster” page and follow their      instructions.  Google rarely removes anything.  This is one of the reasons why BING is becoming more popular as (surprisingly) Microsoft is more merciful.  Google is a LIBERAL organization so if your information contains liberal topics, you won’t get the time of day from Google.  In fact, you’ll notice liberal websites will always get higher preference on their results.  Google has their “Favorites”.  They claim they don’t but we have antidotal evidence that they do with the DailyKOS hate machine being one of their favorites.
3.     Respond to bad info with good info. Hopefully someone with some intelligence will dig further to get the “other side of the issue”.
4.     Pay a service like Reputation.  Note these guys can’t do much more than push your information down 2 or 3 pages and for a lot of money doing some of the techniques we've already mentioned.  We’re talking thousands of dollars.  Save your money and go to step #9 instead, you’ll get better results.
5.     Write biographies on all the Biography websites.  Use your real name and real data putting you in a better spotlight.
6.     Write positive things on blogs using your real name.  Accentuate the positive helps eliminate the negative.  Constant… constant… constant writing on other blogs and websites is necessary, even for up to a year or more.   If the website you are trying to push down is real popular, it'll be very tough to get it to move.  If the website is a popular LIBERAL website, you'll never get Google to bump it down; even Reputation has problems with these.
7.     Your information will be on the search engine forever and ever and ever.  Nothing can remove it (we're working on this right now).  Don’t use your real name if you can help it, especially if what you say could be misconstrued and become the target of a hate machine on the Left or the Right.  The positive thing about this is—eventually every citizen on the planet will have a bad reputation because, face it, we’re not all perfect.
8.     Get an injunction in court against the Search Engine to remove the data.  Much harder, more expensive, but a definite solution.  You’ll have to get that injunction in the State that the Search Engine is based.  For example, Mountain View, CA is the location of Google and where you’ll need to go.
9.     Bribe a Search Engine employee to remove data.  This works and could cost you a few thousand dollars but we know of people who have successfully done this.  You’ll find employees on LinkIn.com.  Don’t be stingy; these people are putting their jobs on the line for you.
10.     Do press releases with your name in it.  You’ll usually have to pay for this but it works and it’s fairly inexpensive.
11.     If the info listed about you is defamatory and the webmaster won't remove it, try the website's ISP.  Many Internet Service Providers have a set of rules they follow and many don't allow hosted websites to post defamatory information.  You can find out a website's ISP using this whois function.  This information could lead you to the ISP's own homepage and, hence, their policies.
12.     Support any legislation in the future that targets Search Engines and their contents.  For example, the "PROTECT-IP Act" currently in congress can be manipulated to shut websites down that have bad info about you using loopholes. This same bill could shut down Google's search engine (not necessarily a bad thing all things considered).

Remove an offending website permanently

Everybody talks about how to use Google's commands to search for credit card numbers, free files, etc.  Those are stupid tricks worthy only of criminals.  We're not criminals, we're simply trying to remove information!  Therefore, Curious Internet has no interest in such childish behavior.
One way to remove an offending website is to "proxify" them.  This, of course, will remove the entire offending website from Google leaving their webmaster scratching his head.  There are work arounds for the webmaster but, like with radar guns and radar detectors, there's always another way to skin a cat (eww).
This is involved.  It is also a recognized problem with Google who has not yet figured out a sure fire
way of fixing it.  In fact, they've been researching it for over 2 years now and still have no real way around the problem.

You need:

1. Dedicated computer running Windows
2. Proxy server software
   Get it from: http://www.youngzsoft.net/ccproxy/proxy-server-download.htm
3. Web crawl software to copy the offending website's entire contents.
   Get it from: http://www.4shared.com/file/jJ0AZ8mh/HTTrack_Website_Copier.html

Instructions:

Set up the proxy server software, which is beyond the scope of this article.  Once you have set up the software, go to the home page of the offending webpage and start a crawl to copy the entire contents to a directory on your harddrive.  Using the web crawler is easy but beyond the scope of this article.
Now, set up your proxy to allow Google crawler to crawl web pages on itself. Make sure your web "URL" on your proxy has the same name as the offending website.  For example, if the offending web site is "hatemachine.com", yours will be "myproxyservername:\\hatemachine.com".
Modify the fake website's webbot file to "not index" and "not follow" all pages.  You can Bing for those instructions elsewhere.

Step up a local website on your dedicated PC.  Here are the instructions:

1.     Make sure you have cable modem, DSL or another high-speed connection. A dialup telephone modem is NOT good enough.
2.     Get a DNS hostname for your home Internet connection.  This is not the name of the offending website but a different name such as "byebyebaby".
3.     Get a static local IP address for your computer within your home network.   If you are using a router with DHCP, make sure you dedicate a single address to your dedicated PC.
4.     Configure your router to correctly forward connections on port 80 (the HTTP port) to your web server. Even if you think you don't have a router, you probably do— many popular cable and DSL modems include wifi or wired Ethernet jacks for multiple computers, which means they contain a built-in router. If your ISP blocks port 80, choose an alternative port number and forward that (or get a better ISP that welcomes websites at home.
5.     Configure Windows Firewall to allow your web server to communicate on port 80.
6.     Get Apache as your webserver.  This is beyond our scope of explaination but isn't that hard to do.  You will want to host a "copy" of the offending website on this machine.
7.     Test your web server from your own computer.
8.     Test your web server from a computer that is NOT on your home network to make sure you followed all of the steps correctly.

Next, make sure you add your website to the search engine's "Add URL" feature.  This will make sure the search engine crawls your website, otherwise they won't even know you exist.

Congrats, the offending website will  go bye-bye in the next few days.

How do you get around someone doing this to you?  Well, that too is beyond the scope of this article.  We don't want to give away that information as it'll help offending webmasters correct the issue.  But, should one figure it out then all you need to do is repeat the steps of recrawling their website and rewriting the webbot file.

Why does this work?

In a nut shell, by setting up a proxy server you are creating a faux ISP.  On this faux ISP you are creating a website with the same name as the offending website.  This duplicate website naming is what causes the problem with the search engines. Because search engines don't index sites based on their ISP server AND their URL name, they can be taken advantage of.  So simple a child could do it.

Now that this secret is out (less than a hundred people knew about it before this writing, we suspect), you'll now see a lot of websites disappear from Google, Bing, and others.

NOTE: As of 1/2/2012 we've tested this hack and it works on Google.  We are testing Yahoo. Curious Internet is developing a Weapon of Mass Disruption program which targets search engines (seWMD).  If we can't get them to work nicely with people, we can use their search algorithms against them.  Yes, this can be done.  Most search engines use Mash Up processes and correlation algorithms to sort and search their data.  These algorithms are considered trade secrets however their behavior is easily analyzed using a number of experiments that we've had in place for quite some time (see www.googleschmoogle.blogspot.com as an example, other experiements are being kept secret).

Like KFC and their secret mix of herbs and spices, once you analyze the information yourself you are free to publish that information.  That is our goal.

WordPress SEO

WordPress SEO

Plugins is most Free Premium SEO peoples use WordPress for learn techniques search engine 2012 which is better blogspot or wordpress, some peoples use godaddy and hosgator then redirect to blogspot. that's find not breaking google seo. i will show you possibly the most powerful contextual Backlink get your traffic daily coming from search engine. Imagine having the seo plugins magic into your hands and be able to turn hundreds and even thousands of keywords into contextual links, uplifting your Google rankings like never before. Want to improve SEO on a WordPress blog? This tutorial discusses how you can optimize ur blog using SEO techniques to improve indexing of their Blog WordPress and achieve a better ranking in search engine results.

In this article I will be discussing the following WordPress help tips for SEO Plugins : 

• Adding Your WordPress SEO to Major Search Engines
• Optimizing WordPress Post Titles
• Utilising Meta Keywords and a Meta Description
• Using Keywords in Alt Tags and Image Titles
• Using Target Keywords in Your Post Content
• Optimizing WordPress Title Tags
• Optimizing Your WordPress Permalinks
• Making Use of HTML Heading Tags Within Posts and Post Titles
• Adding Breadcrumb Navigation to your WordPress

Getting listed in the major search engines is a must if you want to get traffic from search engines. I have written several in depth articles about how to add a sitemap to major search engines and how to add your blog to Google, Yahoo and MSN so I will not repeat myself. Follow these articles for step by step walkthroughs

Optimize Your Blog Post Titles

Major search engines lend a lot of weight to titles so it is important that you craft your post titles carefully. To optimize your post titles make them keyword rich and ensure the title clearly explains what the blog post is about. Try to put your keywords at the beginning of your title for best results and avoid repeating your keywords within the title. Avoid long titles as Google only displays about 65 characters in the search results anyway.

Title tags are important if your WordPress is to attract traffic and rank in search engine results. On your blog home page the blog title appears between the title tags while on each individual post page it is the name of the article itself. While the title tags themselves are unseen by the visitor to your blog they are read when search engines crawl your blog.

Search engines use title tags to display your post title as a headline in search engine results. Search engines also display a description of the article either by extracting it from the post content usually by picking up the first 150 characters of your post or by reading the meta description of the post if one exists.

Meta descriptions can be crafted for individual posts in WordPress to good effect. Make descriptions unique for each post and ensure they contain your target keywords and keyword phrases to encourage search engines to extract snippets from them. To find out more about adding a meta description to an individual post please see my article Adding Meta Tags to WordPress Blog for Better SEO

Add Meta Tags and Blog Description to WordPress

Adding meta keywords and a blog description to your WordPress blog can boost your rankings by helping visitors locate your blog using keyword and keyword phrases. To find out the best method of inserting these into your WordPress please refer to my article about Adding Meta Tags to WordPress Blog for Better SEO

Use Keywords in Alt Tags and Image Titles

Optimize the images used on your blog by making use of the alt tags and image titles. For some tips on SEO and images please refer to 10 Tips to Build Site Traffic for a WordPress Blog

Use Target Keywords in Your Post Content

Make sure you know your targeted keywords and use them within your post content. One of the factors in determining rankings is the relevance of the targeted keywords in relationship to the text that appears in the post content.

Change the Order of Post Title and Blog Title for Better SEO

One key change you can make to WordPress that will markedly improve the SEO of your blog is to adjust the title tags.

By default WordPress title tags are not optimized for search engines. The name of the blog appears before the name of the article which is not search engine friendly. Since search engines read left to right and give preference to what appears first having your blog name display before your post title is significant. To improve SEO it pays to adjust the order of title tags so that the your post title appears first:

To find out how to adjust the title tags of a WordPress blog please refer to my article Adjust WordPress Title Tags to Improve SEO

Optimize Your WordPress Permalinks

Hand in hand with a title tag is the permanent permalink that is created when a post is published. If the title of the post is more than about 35 characters long you will strike problems with WordPress because it will shorten the title to a 35-40 character permalink. Some very ugly results happen because of this factor

A totally useless permalink results because the WordPress keyword has been left off. Learn more about crafting titles and working around the limitations of WordPress permalinks in my article How to Create Search Engine Friendly Permalinks

Improve SEO by Making Use of Headings for Post Titles

Heading tags are important for optimal SEO. Most WordPress templates use html header tags sized <h2> or <h3> for the post title. In the past major search engines like Google gave precedence to tags with <h1> ahead of anything else but how important <h1> tags are today is less certain. You could tweak the heading size of your post title if you wish however take care to ensure the look of your template isn't compromised. A bigger font will result and this may mean other parts of your blog will need to be adjusted to compensate. To find out what size your blog title is look for the following lines in your template.
As can be seen this template blog title is in <h3>. To change the size of the tags just substitute the appropriate header tag where <h3> appears

Improve SEO By Making Use of Heading Tags Within Posts

Heading tags can be used to good effect in your posts. Make sure you have only one <h1> heading per page if you have one at all and reserve this for your post title. Make use of <h2> and <h3> headings throughout your post to emphasize key points and targeted keywords. Major search engines do take notice of <h2> and <h3> headings when crawling your blog. To add emphasis to a heading within your blog simply enclose the heading in <h3> tags.

Add Breadcrumb Navigation to your WordPress

There is a hack that can be used to add breadcrumb navigation to a WordPress blog. Adding breadcrumb navigation can boost your SEO of your blog as well as improving how readers get around.

For the Pro WordPress, Wordpress SEO Plugins, Money Hungry online Marketers and in-fact anyone wanting MORE online;

Now - fast forwarding a year or 18 months, I have personally setup over 300 Wordpress blog sites and use them to promote affiliate offers, blast SEO results through the roof and every element of online marketing that you can imagine (read that sentence as.... "Ways to Make Money!")

How would it feel like to suck an 800 word keyword list STRAIGHT outta Google, upload it - and instantly have 800 powerful, contextual hyperlink words lined up and ready to go… scoring for you higher rankings, more clicks, and more revenue?…

This is a dream come true for pro WordPress and super affiliates who cannot wait to squeeze the maximum out of their blogs and search engine positions…

A blog with (lots of) traffic and just a few contextual links is probably making little to no money. Yet a blog with less traffic and more contextual links, will start getting more traffic, improve search engine rankings, and generate extra revenue, exponentially.


If you have multiple blogs as I do, you’ll find yourself spending days and nights managing links and keywords, and this is not what will make you BIG money, but not having those links inside your blog, will loose you BIG money! This is important, so read that part again…

Contextual linking and internal backlinking are key on-page SEO factors. The more back-links you point to a particular post on your blog, the better your Google (SEs) rankings, this is a known fact!

If you want to out-rank your competitors, you not only need back-links from other people’s sites and blogs (we are talking about the off-page SEO factor here), but you need to link back to the post/page you want to rank for with that particular keyword/key phrase (on-page).


Introducing Keyword SEO WP Plugin… the premiere WP plugin that puts your contextual back-linking and page interlinking on auto-pilot… like nothing else!

It sucks 100’s of keywords from Google's Keyword Tool and creates DEEP back-links to any page of your choice - from any of these phrases...

Hold onto you seat tight because YOU have the ability to include what we are calling Expansion Packs. What does it do?? An Expansion pack - works like this....

Say your keywords are roof repair & roof maintenance.

You could then apply an expansion pack of "Cheap word" (example only)

And the expansion pack consists of these three terms.

(The expansion pack can be unlimited in depth - let's just work on three... and you do the math - for 30 or even 300...)

So - our three terms in our first expansion are..

cheap
low cost
economical

So for Roof Repair and Roof Maintenance, after applying the expansion pack - you now end up with.

cheap roof repair
low cost roof repair
economical roof repair
cheap roof maintenance
low cost roof maintenance
economical roof maintenance

And so on.

You can create your own expansion packs (unlimited)

For Example:

Expansion pack - of all the US states or cities
An expansion pack for 50 'Discount words'
AN ultra targetted expansion pack of 100 proven 'Buying words'

Etc... You can see that this can create a keyword list - unmatched in coverage

The thing about the DEEP links is huge - you could for example - load in an entire Sitemap
And have it randomize its pages - and add the expanded keywords. You can multiply your keyword links dramatically.

So - thousands of targeted and long tail keywords - immediately turned into linking phrases - and directed to DEEP pages of your sitemap... For Ultimate Google link love!

You get WIDE coverage of phrases and deep coverage of pages.

It has huge power - you can get massive variety of the keywords and phrases that point to your pages - and good DEEP linking to not just the homepage. You can also set a single domain across all keywords - or individually set a different URL to any single keyword you choose

Imagine this…
you have 1000 unique terms all related to make money online.... variations like:

    make money now
    online money making
    get paid online
    make passive income
    earning cash
    etc, etc...

With Keyword SEO WP Plugin you link each one of them thousand phrases to a (or multiple, or randomly selected from a list) page or URL.

Now - you have content going onto your blog (or - multiple... blogs), content that you have written, content from autoblogging, content from RSS feeds, content coming from everywhere...

Anytime - that any one of the combinations of those words is published on any blog you have the plugin installed on, the link is automatically created, hands-free back-linking!

You see, you can go on right now - posting to blogs... Either yourself or using some automated content plugins.... You can keep getting articles out there in the world... carry on building social profiles and posting them, even running the awesome social bookmarking or all in one suites (like SEnuke). I know... because I was doing all those things daily.
But - if you take action and install insane WP Robot plugin, you can dramatically change the results you are getting in the search engines and natural traffic... (You know - the kind that is worth GOLD to anyone online).

Heatmaps show us - that the majority of people who are visiting a page are more inclined to click on a
WELL PLACED CONTEXTUAL LINK,
made up of anchor text, related to the subject of interest, rather than any other form of link on the page.

How about one simple plugin that can dramatically increase the amount of targeted clicks -while at the same time making your blogs GOLDEN in the eyes of Google...?

Here are some other plugin features you should know:

Keyword SEO WP Plugin works with a Bit.ly account so you can instantly cloak all of your affiliate links with a proper redirect URL - protected by Bit.ly - No more stolen commissions, and you get the full benefit of click tracking on each link as it is auto created.
Choose to set your links on DOFollow or NOFollow to make sure Google is seeing you do all the right things
Expand your keywords list with unlimited adjectives (Expansion Packs). Then designate URLS to those terms and each time any combination of those words is published - a specific 'contextual' (the best kind) of link is created. This can be randomised - across thousands (or tens of thousands) of specific urls or pages.
Creating unlimited contextual (affiliate) links and interlinked pages feels like a breeze, as this plugin does the job for you; no tedious editing, no hard labor!
And a HUGE Benefit. The plugin can work in a centralized system. Meaning - you can upload onto one CENTRAL blog - and have the Keyword SEO WP Plugin robot go to work on ANY
number of connected blogs... meaning that.. You can have links created on 5, 10 (100!! Or more) blogs. Track clicks across all of them, and simply change the URL of ANY link created - instantly - on all sites... by simply logging in to ONE centralized point.This also means that in the setting up of your Keywords and links for any one campaign you are running... you only need to do it once. Then simply upload the plugin to as many other blogs as you like - and that entire keyword - Links - urls setup is instantly done on all other blogs you upload to!!

A breadcrumb provides text-based navigation by displaying the visitor's location within a blog. A breadcrumb provides shortcuts to enable visitors to quickly get around your blog and jump from one part of your blog to another. For example a breadcrumb for a post about meta tags would be Home > Meta Tags >Add Meta Tags to WordPress for Better SEO. An anchor text such as 'meta tags' tells search engines about the subject of the linked page. Search engines view a breadcrumb with a text link to relevant keywords in the post as important.

To find out how to add a breadcrumb navigation to your WordPress blog please refer to my article Add Breadcrumb Navigation to a WordPress

This article has focused on providing you with solid WordPress SEO advice, tips and tricks for the WordPress. It will help you achieve good SEO results for your blog. Good luck. If you have time let me know about your experiences. 

DOWNLOAD WordPress SEO Plugins Here

SEO (Search Engine Optimization)

 
SEO is a system (Search Engine Optimization) how to achieve the number one search organic result in a smart and a little creative in writing content. basic seo tips guide on many we encounter in various websites and blogs, one of which is zooming who discuss specific seo for beginners 2012. The main problem of the beginner is not concerned google algorithms are always changing from time to time. It makes some great websites to be larger because it is always held the principle that.  

We also worked on include organic seo, WordPress SEO, joomla, vBulletin, it all blogspot and blogger. learn seo is not easy and not too difficult, it is necessary foresight in designing a website or blog. how traffic, backlinks and visitors. it must be smart to use techniques. SearchMasters rank well on the Google because we've put SEO principles into action, just as we will action them on your websites. Yes, ranking methods are a secret the Google holds very close. But there are some fundamental principles that will get you higher on Google and the other search engines.

SEO Consultants Search Master Michael Brandon has been a speaker at WDANZ Conferences, and has led well received web developer and public Internet marketing training courses around New Zealand, the latest at a WordPress camp in Wellington 2012.

Search Engine Optimization ( SEO )

•     In-depth SEO site review & audit
•     Keyword analysis
•     Initial ranking report
•     Onsite SEO optimization
•     Optimized, branded & distributed articles
•     Custom Branded Press Releases
•     HTML/XML Sitemap
•     Robots.txt Review
•     404 Error Handling Page
•     Canonicalization
•     301 Redirects
•     Search Engine Submissions
•     Paid Express Submissions
•     Manual Directory Submissions
•     Blog Design & Maintenance
•     Mobile Site Optimization Consulting

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions. Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business. Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, back end coding optimisation, website submissions and results reporting