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Ever wonder how some websites are shown on Page One of the search engine results? The websites that do appear onPage Onegetthousands of visitors while those on deeper pages get the leftovers.
Are you looking for an easy and fast way to boost your web site's search engine rankings and traffic? When someone searches Google for a keyword related to your site's products or services, does your web site appear in the top 10 results, or does your competition?
Attaining high rankings at the top search engines like Google, Yahoo!, AOL and MSN can give your business a big boost in traffic and sales. But, how can you achieve these top search engine rankings?
Higher Rankings translates into Higher Traffic!
Search Engine Optimization companies (SEOs) can get search engine rankings to jump to Page One of Google, Yahoo, MSN and AOL with changes to a website's layout or text combined with strong external SEO. They also can get their client website's in the major indexes in just a few days.
10 Facts About SEO
1. More than 80% of internet users use search engines to find the products or services to buy.
2. Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year Q1).
3. Click fraud in PPC is now estimated to exceed 40%. (March 2006) Click Fraud AlsoClick Fraud 2
4. Up to 85% of searchers ignore paid listings. Article Another Article
5.63% of the top natural (organic) listings get clíck-throughsorganic
6.Natural (organic) search results convert 60% higher than PPC.
7. Invest now, during a recession? Yes! Search Engine Marketing / SEO provides "Unparalelled ROI" .
8.We use proven search engine placement techniques to rank more sites in more top positions than anyone else in the search engine optimization industry in our price category.
9. If you do nothing else, search engine optimization, search engine placement and keyword related advertising can make up 80 - 90 percent of your website traffic.
10. A good ranking in major search engines can make the difference between commercial success and failure. (Penn State School of Information Sciences & Technology)
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It’s that time of the year when the “best of” lists start coming out, so here’s another one to add to the group. While I’m no authority on all things digital, working at an Agency provides me more exposure to campaigns than most folks.
The opinion for best digital campaign is my own and based on what I have seen this past year. I’m sure that I’ve missed a few, so please feel free to suggest your favorite in the comment section. There is no “science” to the process. The criteria for selection came down to four key components:
Boldness – How big was the objective of the campaign? How significant was the insight?
Innovation – How unique or innovative was the application of the technology
Value Proposition – How compelling?
Impact – Was it significant? A Game changing? Will it have a lasting impact on the industry, consumer and marketers?
Overall, 2011 was good year. We saw companies becoming more humanly relevant with their messaging, like the Microsoft ad in my last post. And the use of new digital technology was everywhere; Adidas and Hyundai wowed us with the use of 3D Building Projection Mapping.
Intel launched their new Core i5 chip through a well-crafted video experience in the form of a short film highlighting the chip’s power for gaming and social media use. And integrated social media campaigns, such as Volkswagen and Heineken became commonplace.
However, based on the criteria above, my vote for the digital campaign of the year goes to Tesco for a campaign executed in South Korea. It had a big, bold and aspirational objective -- takeover the leadership position in the market from the domestic competitor with more retail stores. And in its wake, left the retail industry rethinking the shopping experience.
But the part of the campaign that truly separated it from the competition was the compelling value proposition. Using technology platforms to improve what I’ll call the “utility of time.” For marketers, this is an unexplored gold mine of opportunity. Finding and exploiting “unused or wasted” time by giving it purpose or utility, and going beyond just putting an ad in front of eyeballs to engaging consumers in a meaningful way.
Home Life (Tesco) customers are, well, busy. South Korean productivity is near the highest in the world, so “freeing up time for them” is a true value-add. Tesco took commuters wait time for a train, and turned it into something useful…shopping for groceries; a task that is viewed as a chore and conducted during a consumer’s precious weekend time.
Tesco creates the opportunity for commuters to use “low value” wait time, for what they believe to be a “low value” task, in the process freeing up “high valued” personal time to be used at their discretion.
Earlier this month, Pew Research Center released the results of a study that tracked young adults online behavior over the last 11 years. In 2000, 16 percent of young adults went online for amusement or to “pass the time.”
On any given day in 2011, 53% of young adults, and a third of adults, said that they went online for “no particular reason, just for fun or to pass the time.” The takeaway for marketers is that people are looking to fill their time, so give them something useful and meaningful to do with it.
And don’t settle for the safe and small next year; push your teams to go beyond Facebook “likes” as a metric. Aim high, go after what might seem unattainable, and dream big. Dare to change your industry, redefine the buyer journey, and/or challenge the conventional wisdom.
The following post is written by gyro client Jeff Vail of Siemens Enterprise Communication.
When I started at SiemensEnterprise Communications, we took broad-brush strokes with search and social advertising for “impression” purposes. This approach tended to align with the traditional view of search and social marketing that served as an awareness and consideration builder for top-of-the-funnel activities. However, as a field marketer who owns search, I was interested in using it for more tangible results.
To put this idea into action, SiemensEnterpriseCommunications turned to the experts at gyro to develop and execute the plan to push search and social “down the funnel” and align it against supporting an identified opportunity. Instead of focusing on getting in the consideration set, we set our sights on developing a program to help influence decision-makers at the point of purchase.
