@Work State of Mind

For the last two years, I've been part of an effort to better understand how technology has blurred the lines between our personal and professional lives.  Today gyro released the results of extensive research project that shows the impact.  gyro collaborated with Forbes Insights, speaking to 543 marketers at Procter & Gamble, Hewlett-Packard and many other top companies.

We asked top executives how they receive information and how it is influencing their decisions. Most important, we asked them how they felt about it.

Almost all (98 percent) said that they send e-mails outside of the typical “9-to-5 work week.” Contrary to negative perceptions, this new reality has had a positive effect on their work and personal lives.  For the full report click here.  

Guest Article: Using Search and Social to Win Business

The following post is written by gyro client Jeff Vail of Siemens Enterprise Communication.  

When I started at Siemens Enterprise Communications, we took broad-brush strokes with search and social advertising for “impression” purposes. This approach tended to align with the traditional view of search and social marketing that served as an awareness and consideration builder for top-of-the-funnel activities. However, as a field marketer who owns search, I was interested in using it for more tangible results.

To put this idea into action, Siemens Enterprise Communications turned to the experts at gyro to develop and execute the plan to push search and social “down the funnel” and align it against supporting an identified opportunity. Instead of focusing on getting in the consideration set, we set our sights on developing a program to help influence decision-makers at the point of purchase.

Driving Search Down the Funnel

Click here to continue.