1. Content Will Still Reign as King in 2012
In 2011, there were major changes made to Google’s algorithm that has paved the way for a new emphasis on ‘original’ content. Regardless of the year, content will always reign as king in the SEO world.
In 2012, you should have a balance of human friendly content and search engine friendly content. After all, your potential customers (or contacts) will be the one’s purchasing your products or services.
Gone are the days when website owners used to squeak by with poorly written content from basement content writers. If you want to get noticed in the search engines, having quality content will be the key to your online success in 2012.
2. Web Content Should be Scannable for Mobile Users
Remember, a percentage of your web users will be searching the Web from their iPad and mobile device. If you post content that takes too long to get to the point, people will get bored and move on to your competitor’s website.
Make sure you include a clear Call to Action on each page of your website. Consider hiring a good SEO copywriter to create fresh content for your website, blog and social media sites. You’ll be one step ahead of the game with a professional SEO copywriter. SEO copywriters are specialists who are trained to write marketable content that helps in converting readers into paying customers
3. Is your SEO Consultant Wasting your Time and Money?
If the answer is ‘yes’ or ‘not sure’, that’s a sign it may be the perfect time to ditch your SEO consultant. In 2012, savvy entrepreneurs and business owners are nickel and diming every aspect of their business. People are investing their money more wisely than ever before. They are less likely to choose an SEO consultant based on price and they are focusing on SEO experts that have proven track records.
If you’re in the market for a new SEO consultant, make sure you ask him or her to provide you with proof. In other words, ask to see proven results from ‘current’ customers that they have been with for more than just a couple of months. Internet marketing experts suggest that people choose SEO consultants that have a solid client base of at least 1-2 years (or more) old.
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