How Make Money For SEO

If you’re in business and make money, then you likely understand that you need to spend SEO to make money. However, unless you’re running a charity, you’ll want to make sure that the money that you’re spending in order to attract consumers and create conversions is money well spent. Most people understand the importance of hiring talented graphic designers and web builders – after all, unless you’re a programmer or designer of your own merit, it’s very likely that you will be unable to complete these tasks without the help of an expert. The next following steps in order to make money online with Google is to get your website or blog fully optimized so it will increase your chances for your site or content to get first page ranking on Google. Go to this blog post to get more details on the proper ways on implementing SEO (Search Engine Optimization) so that your site can be found from the search engines. Prior to start creating content on your website, It is essential to do the proper keyword research for your articles or blog posts. However, many people raise an eyebrow at the thought of hiring someone to write the content on their website. After all, there probably is someone on your team who possesses a word processing program and is able to type in English. Why should you pay to outsource your copy to an SEO writer when you can produce your own?

The SEO Writer: Artist and Scientist

The truth of the matter is that SEO writing that is high-quality and actually works to improve your SEO requires a considerable amount of skill and research to accomplish. Good SEO writers understand that there is more to the Google algorithm than simply inserting keywords into text. Let’s face it: if this were the secret to SEO, people would be wearing out the copy and paste functions on their computers as quickly as technology can advance.

In reality, good SEO writing involves an understanding of the science behind the way Google and Bing work. It also requires a happy talent for mixing keywords and language in a way that is informative, engaging, and encourages the consumer to stay on your site. 

1. Brush up on AP style guidelines. Many people that hire content writers require that the articles be written in AP style. AP stands for Associated Press. Every year the AP comes out with a guide, "The Associated Press Stylebook and Liable Manual," that teaches writers the top tips for writing quality articles. If you are able to string words together and are able to follow the AP guidelines then you can be a content writer.
2. Research the best SEO keywords. Keywords are words that are placed throughout an article that identify the topic. Search engines pick up on these words and give the article's web page a higher ranking depending on how relevant the keywords are to the search. The higher in rank, the more hits the site receives, and the more money it makes. People want articles that drive traffic to their website.
3. Keywords can be tested with Google AdWords Keyword Tool. Popular keywords get more hits. For example, if you are writing an article about How to Draw Ducks and used the Google AdWords Keyword Tool, you would see that the keyword "wild ducks" is very popular, so you may want to include it several times in the article.
4. Choose three popular keywords for your article that fits the subject well and and use each one two to four times in the article. SEO articles range from 300 words to 600 words, generally, so you want to adjust your keyword amount depending on the overall amount of words in the article.
5. Make sure not to put an overabundance of keywords in the article. Search engines, especially Google, will penalize the article's ranking. This is because articles with too many keywords look like articles with no useful content. Google's job is to direct users to informative content, not junk.

Selling Your SEO Articles

6. Trolling writer's job boards are probably the best way to find buyers for SEO articles. Some great boards are Freelance Writing Gigs, Online Writing Jobs and SunOasis.
7. You can also advertise that you have articles for sell on certain forums designed for selling content, such as the Digital Point Forums.
8. Avoid jobs that pay $3 an article. Even though most SEO writers can pump out a new SEO article every 30 minutes or so, $3 is still not a good rate. Think about it: one article written in 30 minutes equals $6 an hour. That is a poor rate.
9. With a little perseverance, though, you can find jobs that pay $10 to $15 per keyword article. These are the ones to get. One article written in 30 minutes equals $20 an hour. That is pretty good money.
10. Set up a PayPal account. Most buyers only pay through PayPal because it is convenient and secure. All you have to do to get payment is use PayPal's invoice system or give the buyer your PayPal email.

Google pays attention to more than the keyword content of your copy. They pay attention to the amount of time that consumers spend on your website looking for information, and they pay attention to the number of consumers that link to your page. The more one-way links that you get on your page, the more Google and other search engines consider your site and informational source. Being considered an informational source is worth more on the Google charts than any amount of keywords.

This is where your SEO writer comes into play. The SEO writer should be able to take your company and your keywords and be able to deliver on point and informative content that will not only grab the potential of Google, but also grab the attention of the web surfer. It is a unique subset of writing that deserves more consideration than it gets.

Retaining Customers in a Digital World

This Valentines Day I sent my wife flowers, bought her a small gift from Tiffany’s and took her away for the weekend.   All things well deserved for a loving soul mate and mother, who tolerates my constant travel, work schedule, and me in general. 

On February 27^th, I received a hand written thank you note from the Tiffany’s sales associates that assisted me with my purchase.  It’s not uncommon to receive a thank you given Tiffany’s reputation for service, but in the same pile of mail was a hand written thank you from my florist; the first I’ve received after years of doing business with them.  

Minutes later, I received a phone call from Pete, the manager of the Lorien Hotel and Spainviting my me and my wife for a return trip - free of charge - as a result of some service issues we experienced during our stay.  Pete realized that those misfires disrupted an important customer experience (see my note above about “constant travel” and “well deserved”) and offered to make it right. 

Significantly impressed with the three simultaneous acts of kindness, I thought to myself that maybe there is a silver lining to the recession.  Maybe companies have been reminded that customers are, in fact, important to their success. 

A customer defined as an individual, not a segment that scores the highest on a propensity model or an occupation with a “desirable socioeconomic profile.” A person with feelings and beliefs that has had an experience with a brand, a company representative or a product or service, and most likely will decide to buy it again, and/or tell a friend…if that experience was a good one.

In a new study published by Accenture titled; The New Realties of “Dating” in the Digital Age, 85% of consumers who posted a comment about a negative online experience switched providers.  And they are getting harder to please, customer service expectations have been increasing consistently over the last four years with 44% of consumers saying their expectations are slightly or much higher than the previous year, compared to only 31% in 2008.  

The study also identifies five potential blind spots over the course of the provider-customer relationship that could predispose customers to switch providers:

1. Nice to Meet You – Missing the chance to set the right expectations at the onset of the relationship.  
2. You Don’t Know Me Anymore – Missing subtler changes that matter in customers’ need for special treatment or reward. 
3. Cheating Heart – Overlooking signs customers are itching to switch.
4. Are you Listening – Failure to offer consumers opportunities to engage with a provider.
5. Trinkets Won’t Save Me – Relying on point solutions to satisfy and keep customers.

The “cheating heart” effect points to companies over emphasis on retention which may cause them to miss important shifts in buying behavior that may signal a future switch in vendors.  Thankfully, my florist carefully monitors my purchase patterns, and reminds me of purchases I make at certain times of the year (birthdays, anniversaries, etc.), creating a win-win for both of us.  

As the researchers note, failure to notice these subtle changes in behavior puts the company at risk for eventually losing the customer. For example, 27% percent of respondents mentioned that they had stayed with their bank/financial services provider but have added another provider (a partial switch).   A foot out the door that eventually leads to customer attrition. 

Mark Johnson, CEO of Loyalty 360 in an interview identifying the Top Loyalty Trends for 2011 stated, “Loyalty will focus more on emotions than on rational, incentive-based initiatives.  Behavioral economists tell us that economic decision-making is 70% emotional and 30% rational.  Which is why incentive-based loyalty programs that tend to be rational do not work well.  It’s the emotional side of the decision making process that creates connected, passionate, engaged customers.“ 

The thank you cards and the phone call I received were specific to me, and my experience.  They weren’t form letters generated by a transactional or CRM system, based on my purchase.  The notes were hand written by the people who served me and mentioned the specific purchases I made with them.  

They were relevant to me, left an impression, and got me talking about the experience.  I didn’t receive bonus points or special discounts. Instead, I got a response from someone who cared about my experience with their service and product – and that’s how you create connected, engaged customers ...and prevent “a cheating heart.”  

Build SEO

Building are growing SEO more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account. Whether it’s Google’s AdWords, Microsoft adCenter or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently. Begin with foundational links like trusted directories. (Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

18. Use social media marketing wisely. If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business

Will the Rise of Daily Deals Signal the Decline of Brand Advertising?

Hotel ads featuring palm trees and white sandy beaches start to look very appealing during the winter months. However, according to recent research, the imagery and copy does little to motivate travelers to book hotel rooms

Hawk Partners research on Hotel Channel Usage find that 65% of travelers who booked a recent stay are most likely to have used Online Review sites, such as Trip Advisor to select their hotel rather than those picturesque ads of beach scenes.  74% of the 1200 travelers surveyed said that Advertising (defined as TV and Print) had no impact on their selection. 

Asked to comment about which channels had the most influence on hotel selection, travelers responded with Promotions (Groupon, Living Social, Reward Sites) and Social Media ranking highest, with advertising coming in a distant forth.

Has the struggling economy and the rise of daily deal sites like Groupon and Living Social given rise to a new breed of consumers who put a premium on price over brand? Bryan Gernert, CEO of Resonate Networks states that “It depends on what consumer segments you’re looking to target [however]…and as this is election year you may even want to think about their party affiliation.

For example: consumers who identify themselves as Republicans 35-44 are 41% less likely to buy based on brand, and 38% more likely to buy on price, compared to boomers.   Boomers, on the other hand, still value brands regardless of political affiliation.  Consumers 55-64 are 35% more likely to buy on brand than any other consumer segment.“  The trend was mirrored in the Hawk Partners research, which found travelers under 45 to be more influenced by promotions.  

Brand does still matter and so does price.  As channels continue to expand and evolve, marketers need to have deeper insights into audience behaviors and influences, in order to understand which segment to target with what offer.   As a result, the Digital Advertising Alliance has just launch a new campaign promoting the benefits of “interest based advertising” and companies, like Resonate Networks, are providing deeper insights into buyers psyche based on their attitudes, beliefs, and values.

Why is that important?  Because consumer behaviors are constantly changing, often shaped by new technologies and channels.  While the study findings only apply to the travel and hospitality industry, the data could be a signal for a broader trend worth following.  Specifically, the surprising find that Promotions’ channels are impacting what have traditionally been considered key brand advertising oriented metrics. 

Those travelers using promotional channels for selecting hotel brands are more likely to recall that brand top of mind on an unaided basis than guests who used other channels.  Additional, they are also more likely to stay at the hotel again and recommend that brand to friends, compared to those who used other channels. 

“What we may be seeing is a “halo” effect of the deal” says Rob Duboff, CEO of Hawk Partners, “Consumers like the deal, and as a result, the brand.”   And that is significant, because personal recommendations (77%) and online review sites, (65%) which are shaped by personal experiences, have the largest impact on influencing hotel selection.   

As the authors of the research note, advertising has “significantly more influence than guest give it credit” which has long been the case.  Brand advertising does provide a lift effect that has always been hard to quantify, but given the importance being placed on ROI, the impact of Promotional channels is worth noting and watching…as well as, the consumers who use them.   

All About SEO

What is SEO

SEO or Search Engine Optimization stands to Siwak is used by the webmaster to get a high position in the Carian enjin internet. Any person who has a web page or perkhidmatan mahukan every product offered public attention. If you want to sell there products on the internet, SEO is a necessary step to promote your products kerana internet is the medium of the most memorable for marketing purposes.

I believe you have any or are being designed to have its own website. Any intimation of existing products as well, now who will know your kewujudan? That's where SEO. The goal is to announce your web presence and make you popular web pages on the internet. Enjin Carian Internet is the key that needs to be given attention.

SEO Tools For 2012

Some things you need to know about SEO. Links or reciprocal linking is the most popular and memorable if you mahu web page you're on the web quickly. At first you need to search anywhere web pages that offer products similar to you, then ask the owner of the web page to put the origin (link) you on their website. This way you are not aware has set up a jambatan go to your website. This rahsianya. If your web pages are still not up-to appear on Google despite years of being on the internet, please do so now. It was for the good you are, too.

SEO Tips 2012 For Google

Blogging is also one way for you to look on the web. Tell us a unique elements contained in the products sold. If your blog is well written, chances are your web pages will become popular. If your blog is pretty good, it would still be bandied about in the forums. Imagine if you took populariti prevail in this way. So, mulakan blogging.

SEO Services, SEO Tips, Search Engine Optimization, SeoMoz And SEO Tools

Enjin Searches internet is king. If you are victorious mahu your web page, it is necessary to introduced to the world through enjin Carian. To this end, try to get a high ranking in the enjin Carian. Enjin Searches will provide specific ranking based on differing criteria. If the robot or spider drop into your web page, it checks web pages meet the needs samada in enjin Carian. Based on this purpose, each web page will be given a specific ranking and the ranking is what will determine the extent of your position on the web.

Important: Do not ever cheat cuba search enjin solely kerana mahukan high ranking algorithm will search enjin sentiasa change from time to during. Mistaken-mistaken your ranking may drop suddenly or continue no direct ranking.

Basic SEO Tips

You can use Google Page Rank Checker tool to check the latest ranking of your web pages.

Prior to kick off the process of Search Engine Optimization, is important for you to understand the true purpose of SEO. Cuba togethers notice how many are allowed on-Siwak Siwak that may be used before doing SEO for your website. If you prevail in SEO, you actually were victorious in 70% of internet commerce.